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Day 3 of 12 Days of Christmas: Discover the Rivertown Christmas Celebration in Downtown Conway, SC

Day 3 of 12 Days of Christmas: Discover the Rivertown Christmas Celebration in Downtown Conway, SC

Conway, South Carolina, features one of the South's most enchanting Main Streets during Christmastime. Our family eagerly anticipates annual holiday visits to enjoy its timeless Southern charm. In December, the town hosts the beloved Rivertown Christmas Celebration, a must-visit event blending festive fun and community spirit.

This annual event takes place every Thursday night from 6 to 8 p.m. through December 17. All activities are free and include candlelight shopping, Santa visits, carriage rides, living window displays, and more. Approved by the South Carolina Department of Commerce, the celebration adheres to all recommended CDC guidelines, including social distancing and mask protocols. Here's the schedule for the remaining dates:

December 10
Candlelight Shopping
Visits with Santa at 328 Laurel Street *Masks Required*
Carriage Rides at 4th and Laurel Street *Masks Required*
Living Window Displays Downtown
Entertainment on Third Avenue
6:00 PM-6:40 PM: The Spots
6:45 PM-7:25 PM: CHS Choral Department
7:30-8:00 PM: Carolina Vocals

December 17
Candlelight Shopping
Visits with Santa at 328 Laurel Street *Masks Required*
Carriage Rides at 4th & Laurel Street *Masks Required*
Curtis the Camel at 200 Laurel Street
Christmas Cruise-In on Third Avenue

Enhance your evening by reserving dinner at one of downtown Conway's charming restaurants before or after the festivities. Capture the magic with plenty of photos—the twinkling lights, holiday music, and quaint shops will make you feel like you're in a Hallmark Christmas movie.

View the Visit Myrtle Beach Holiday Getaway Guide.


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