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Women's Final Four Weekend: Full Schedule of Free Activities & Networking Events

Beyond the thrilling games, the Women's Final Four weekend offers a lineup of free activities that cater to fans of all ages. Explore the full schedule below to ensure you don’t miss any moments of excitement.

Tourney Town

March 31‑April 2; American Airlines Center Parking Lot E

Tourney Town is the event headquarters for all things happening during the Women’s Final Four. It’s completely free and kicks off the weekend with a team‑band and cheer‑competition that gets everyone in the spirit for the upcoming games. Meet top names in women’s basketball and get autographs from this year’s Women’s Basketball Hall of Fame inductees, as well as other trailblazers in attendance. A dedicated Kids Zone offers miniature golf, face painting, and a giant chalk experience where children can color a 15‑foot Women’s Final Four logo. Check out the full list of activities happening at Tourney Town here!

Beyond the Baseline

March 30; Tower Club Dallas

Enjoy a series of networking opportunities that celebrate women’s basketball and the impact of female leaders in the industry at Beyond the Baseline. Hear from Patti Phillips, CEO of Women Leaders in College Sports, and former WNBA player Alicia Thompson at the Women’s in Leadership Luncheon.

April 1; W Dallas

Join the Legends and Leaders of Our Game Happy Hour to discuss talent development in the workplace and the transition from student athlete to boardroom. This social hour features three Big 12 Conference Hall of Fame coaches—Marsha Sharpe of Texas Tech, Jody Conradt of the University of Texas, and Sherri Cole of the University of Oklahoma—alongside other notable former WNBA players. Both sessions are free; just register online and join the conversation.

Play4Kay

March 1‑April 2; American Airlines Center Parking Lot E

The Women’s Final Four has partnered with the Kay Yow Foundation to raise awareness for a cure to women’s cancer. Throughout the weekend, enjoy fun opportunities to get involved. Buckets4Kay lets you showcase your basketball skills at the free‑throw line for a chance to win Final Four prizes, and you can donate $2 for the official Kay Yow Cancer Fund bracelet. Play4Kay will also feature a highlight game between the Dallas Police Department and Dallas Fire‑Rescue Department.

For everything happening during Women’s Final Four weekend, check out the full event schedule here!

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