Tourism Insights: Re-Energizing the 'Support Local' Movement as Fans Return to Beaver Stadium
During the pandemic shutdown and mitigation efforts, local restaurants faced existential threats, but the community rallied with special initiatives, innovative B2B partnerships, and a strong 'support local' ethos that provided crucial relief. As businesses reopened and travel resumed, a new crisis emerged: an unprecedented labor shortage in the hospitality sector. This issue extends nationwide—the industry lost 2.5 million jobs in 2020 and remained down by over 1.5 million as of June 2021. Locally, Centre County shed 1,600 workers at the pandemic's peak. The Delta variant's emergence added further uncertainty to this challenging landscape.
"Help wanted" and "now hiring" signs are ubiquitous across Centre County.
This acute labor shortage burdens existing establishments, those that courageously launched amid the crisis, and newcomers just opening their doors.
The return of fans to Beaver Stadium this fall is exciting news, tempered by concerns over maintaining Happy Valley's renowned hospitality amid staffing challenges. The commitment remains unwavering, but many operations grapple with reduced, inexperienced, or overwhelmed teams. Recent surveys confirm travelers are eager to return and expect pre-pandemic service levels.
It's time to reignite the 'support local' rallying cry. Beyond financial aid, the hospitality sector needs community support in these key ways:
Explore part-time or full-time hospitality jobs
Local chefs, restaurateurs, and hoteliers acknowledge the industry's demands—especially proven by COVID—but emphasize its rewards. It channels creativity, offers rapid advancement for motivated talent, fosters connections, and ensures every role, from back-of-house to management, contributes to exceptional guest experiences.
Practice patience
Meals or drinks may take longer; servers might be new or stretched thin. That rookie staffer could become a star employee, and even managers may step in to serve.
Show kindness
Happy Valley's vibrant food scene thrives on social media. Use it to celebrate successes rather than amplify minor delays, stressed staff, or check-in hiccups—especially for new spots navigating pandemic recoveries and shortages.
Spread positivity
Share glowing reviews, photos of standout meals or cocktails, and explain why any waits were worthwhile.
Hospitality is a cornerstone of our local economy. The community championed it in 2020—now, it needs ongoing advocates. Step up and be one!
