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The Simpsons in 4D Brings Springfield to Life at Broadway at the Beach

The Simpsons in 4D Brings Springfield to Life at Broadway at the Beach

Kwik-E-Mart Opened August 17; Full Attraction Premieres Later This Year

It's showtime in Myrtle Beach! Dive into a groundbreaking family attraction: The Simpsons in 4D. This immersive experience transports guests to Springfield's iconic Kwik-E-Mart and Aztec Theater, where they'll mingle with beloved residents like Homer, Marge, Bart, Lisa, and Maggie Simpson.

The Kwik-E-Mart officially opened on August 17 at 10 a.m. at Broadway at the Beach. Step inside this fully themed convenience store stocked with Buzz Cola, heat-lamp hot dogs, Lard Lad Donuts, and refreshing Squishee flavors. Beyond Springfield staples, enjoy diverse food and beverage options plus exclusive The Simpsons merchandise. The Aztec Theater, a ticketed highlight, launches later this year with a detailed lobby and theater, starring the Simpson family in a thrilling new 4D Experience®.

Every ticket includes a Hollywood-style souvenir photo for your red-carpet moment. Post-experience, explore the Kwik-E-Mart at your leisure.

Developed by SimEx-Iwerks Entertainment, FoxNext Destinations, and Gracie Films, The Simpsons in 4D delivers authentic fun. "We're excited to bring The Simpsons to Myrtle Beach in a manner this iconic brand deserves," shares Michael Needham, Founder and CEO of SimEx-Iwerks Entertainment. "This attraction culminates years of effort, creating detailed, memorable moments that immerse guests in the Simpsons universe."

The Simpsons, the longest-running primetime scripted series, boasts over 600 episodes across its 30th season and beyond, making its characters household names and Springfield a cultural phenomenon.

Visit www.Simpsons4D.com for grand opening updates, tickets, and promotions.

Watch a Facebook Live video from the Kwik-E-Mart here.

Last updated 11/28/2018

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