Charleston Spring Style Guide: Fashion, Shopping, and Culture




Charleston is often dubbed the last bastion of seersucker—a sartorial stronghold where bon vivants pair puckered fabric with straw hats, bow ties, and white buckskin shoes. While our tradition‑steeped Southern finery may seem unusual to outsiders, Charlestonians revel in bold self‑expression. Kilts, tutus, and boat shoes coexist harmoniously—even at the same dinner party!
King Street remains the beating heart of Charleston’s retail scene, blending national brands with multi‑generational family merchants such as Croghan’s Jewel Box, now in its fourth generation. The area is also home to a thriving community of artisans crafting dresses, hats, and accessories. We love exploring the workshops and ateliers that pepper the peninsula, and for a full‑scale shopping spree, the Tanger Outlets or Towne Centre offer urban shopping meccas.
Just a week away from the high‑energy runway shows, roving photographers, up‑and‑coming designers, and the ever‑eager “see‑and‑be‑seen” crowd converging on Marion Square for five nights of apparel and attitude during Charleston Fashion Week.
We’d love to see your style! Snap your favorite outfits and share them with us using #Charlestonly.
Head over to Facebook and let us know your favorite local spots to shop.
See you on the catwalk next week!




