Charleston Spring Fashion Guide: Embrace Southern Chic




Charleston remains the last bastion of seersucker, a sartorial tradition that pairs puckered fabric with straw hats, bowties, and white buckskin shoes. While the city’s Southern elegance may seem quaint to outsiders, it is a testament to Charlestonians’ love for self‑expression. Kilts, tutus, and boat shoes coexist harmoniously—even at the same dinner party!
King Street hosts a blend of national brands and long‑standing local merchants such as Croghan’s Jewel Box, now run by the fourth generation of its founding family. The area is dotted with artisans crafting dresses, hats, and accessories. For a marathon shopping experience, head to urban retail hubs like Tanger Outlets or Towne Centre.
Lucky for visitors, there’s still a week before the high‑energy runway shows, roving photographers, and up‑and‑coming designers converge for five nights of apparel and attitude under the tents in Marion Square during Charleston Fashion Week.
We’d love to see your style! Snap your favorite outfits and share them with us using the tag #Charlestonly.
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We’ll see you on the catwalk next week!




