Shop Local on Small Business Saturday: Top West Virginia Towns for Unique Holiday Finds
The last Saturday in November is the perfect time to support small businesses. From specialty gifts to artisan crafts, West Virginia's local shops have everything you need for holiday shopping. Discover these charming towns and buy local this Small Business Saturday:
Lewisburg
Explore Lewisburg, featuring a picturesque main street lined with inviting storefronts. This quaint town boasts boutique shops, delectable restaurants, and historic buildings. Pick up clothing, jewelry, and artisan goods at Wolf Creek Gallery, Studio 40, and Sunflower Soul.
Wheeling
Head to Wheeling for arts and local treasures. Browse the Wheeling Artisan Center for pieces by local artists. In the Centre Market Historic District, find antiques, artwork, and boutique clothing.
Harpers Ferry
Harpers Ferry is a haven for antiques and collectibles. Discover unique fair trade items at Tenfold Fair Trade Collection. Antique enthusiasts should visit Gilded Flea, while The Vintage Lady offers a diverse selection of handmade jewelry like earrings, bracelets, and necklaces.
Charleston
In the Capital City of Charleston, visit The Bridge Road Shops for specialty stores such as Geraniums for modern styles or Petit Jewelry Designs for custom pieces.
For more options, stroll Capitol Street to boutique shops like Oddbird a Gift Emporium and Taylor Books.
Parkersburg
In Parkersburg, check out shops like Berdine’s 5 & Dime, Gift Gallery of Vienna, and Peyton & Peppy Boutique. For folk art and seasonal decorations, stop by Mulberry Lane Country Store.
Beckley
No visit to Beckley is complete without Tamarack, “The Best of West Virginia” gallery. Find handcrafted items like cereal bowls, cutting boards, soap, quilts, shoes, and candy—plus original paintings, sculptures, and handmade musical instruments.
Morgantown
Morgantown offers local gems like River Fair Trade, Fig Leaf Boutique, and the Antiques Walk at Seneca Center.
For a premium experience, visit Park and Madison—named by ELLE as one of America’s top 50 boutiques, featuring high-end women’s apparel and a curated men’s collection.
Davis
Davis delights with charming shops along its main street.
Gear up at Blackwater Bikes and Driftland Ski and Sport. For West Virginia-made products and skincare, try Wild Ginger & Spice. Boutique clothing awaits at The Wandering Caravan.
For local art, the West Virginia Highlands Artisans Gallery is ideal.



