WOW air Ceases Operations: Essential Guidance for Stranded Passengers and Ticket Holders

After seven years of ultra-low transatlantic fares, low-cost carrier WOW air has ceased all operations effective March 28, 2019, as announced through an alert on its website.

This decision has stranded passengers mid-journey and disrupted future travel plans. If you hold WOW air tickets—whether for immediate return or upcoming trips—here's authoritative guidance on your options.

Stranded with Active WOW air Tickets

Several airlines are providing rescue fares at discounted rates to help passengers return home. Former rival Icelandair offers fares from $60 to $160 (before taxes and fees), based on the route. These are available for return tickets dated March 28 through April 11, subject to availability. Eligibility requires submitting a form with your e-ticket for verification.

Additional carriers stepping in include easyJet, Wizz Air, Norwegian (25% off current fares), XL Airways, Virgin Atlantic, and Aer Lingus. Check specifics per airline, prioritizing those with ample seats on your route. Calling to book is often most efficient, and a valid future WOW air ticket is required.

Key advice: Act quickly to secure these options.

Tickets for Future WOW air Travel

Recovery depends on your booking method, payment type, and insurance status.

Direct bookings with WOW air: Refunds directly from the airline are unlikely. You may file a claim under European Air Passenger Rights regulations, but expect delays amid creditor claims.

Explore rescue fares from listed airlines if eligible.

Bookings via travel agents: Contact your agent promptly for rebooking assistance. Be prepared for higher costs, as WOW air's low fares were unmatched. Flexible dates can yield better rates.

Vacation packages including WOW air flights: European travelers with flight + hotel packages booked through EU agents are covered by the Package Travel Directive—contact your agent for alternatives. U.S. travelers lack equivalent protections but should inquire anyway.

Credit card bookings: Request a chargeback or review your card's credit agreement for trip cancellation coverage.

Travel insurance: Policies often cover airline insolvency. Contact your provider to initiate a claim.

Monitor the Icelandic Transport Authority for updates and an extensive list of passenger resources.

Launched seven years prior, WOW air disrupted transatlantic travel with fares under $100 and optional free Iceland stopovers on modern aircraft. While extras like baggage and meals incurred fees, it forced competitors to adapt pricing or service strategies.

Ultimately, these fares proved unsustainable.