The Postcard Revival: How Personalized Apps Are Rescuing Travel's Timeless Tradition
I've cherished postcards since my first trip to Rome as a teenager. Squeezing every detail of my adventures onto those cards brought joy, a habit that endures today. No matter my destination, I always seek out postcards to share with family and friends.
Nothing beats spotting a vibrant postcard amid mundane bills and statements in the mailbox. I hope my recipients feel the same delight.
Why Are Postcards Vanishing?
Since sending my first postcards in 1993, habits have shifted dramatically. With smartphones ubiquitous, travelers opt for instant WhatsApp photos or texts over buying stamps and hunting postboxes—a challenge I faced recently in rural Spain.
Digital messages are convenient, even poolside. Yet they lack the tangible charm of a postcard you can hold, far surpassing another fleeting SMS.
Recently, my sister-in-law's DIY postcard—featuring her vacation with my nieces, made via an intuitive app—caught my eye on my sister's pinboard. Personalized postcards elevate the experience!
The Decline of Traditional Postcards
Quality postcards are scarce. In Colombia last year, few worthwhile options existed beyond Cartagena; Ecuador mirrored this outside the Galápagos. Even hotspots disappoint: Rome's selections echoed my 20-year-old picks, while New York's feel outdated and kitschy.
This scarcity points to app-based solutions. Our phone photos enable truly unique designs, impossible with mass-produced cards.
On the Camino de Santiago last month, my purchased postcards mismatched my late-summer reality—no blooming poppies or lush meadows, just sun-baked sands.
Discover MyPostcard: Effortless Custom Postcards
Perfectly timed during the Camino, I discovered MyPostcard. Select 'Send a postcard' or 'greeting card,' choose styles, add up to six photos, edit with adjustments or filters, draw, or overlay text. Upload from Instagram for seamless squares.
Add front text (e.g., location), optional frames in black or white. The result mimics shop-bought postcards but with your unique images.
Backside text uses handwriting-like fonts for authenticity. Enter addresses—auto-saved for reuse—or request via SMS/email. Choose standard postcard or enveloped delivery.
More MyPostcard Features
Beyond postcards, standout options include:
Greeting Cards
Ideal for holidays, birthdays, or milestones. Customize with personal photos for unmatched sentiment—my friend's emotional response confirmed it. Elevate gifting effortlessly.
Order Prints
Revive photo prints in instant, square, or 10x15 formats ($12.99 for 30, including taxes/shipping worldwide). Sharing physical albums sparked joy with family, outshining screens—especially for non-smartphone users.
Try It Free: $10 Credit for New Users
Download MyPostcard: For Android | For iOS
Sign up and enter code GLOBETROTTERGIRL for $10 credit—perfect for postcards, prints, or holiday cards.
Note: New customers only. Limited to 100 codes, first-come, first-served.
This post is in collaboration with MyPostcard. All postcards created/written by me; opinions are my own, based on personal experience.




