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Debunking the Myth of 'Cheap Flight Day' on August 23

Over the past few years, 'Cheap Flight Day' emerged as a supposed event where U.S. airlines drop fares starting August 23. Journalists and bloggers contacted us this month, inquiring about potential great deals for fall and winter travel launching today. We predicted otherwise, viewing it as largely fabricated, unsupported by our historical data. Our airfare analysts, monitoring early this morning, confirm: no exceptional fares today.

Matt Ring, Senior Producer and Director of Search, observed about 20% of prices drop overnight, but nothing exciting by our standards. We alert members to our best point-to-point offers and nearby airport sales via Newsflash emails.

"Fall travel is softer than summer until the holidays begin with Thanksgiving, leading to lower prices to destinations like Miami, Orlando, and even Europe," Matt noted. However, today's offers aren't standout. Frontier's recent strong sales match today's fares—nothing special.

"Pinning it to one day doesn't hold up, but this time of year is ideal for booking airfare. Don't limit yourself to just today," Matt advises travelers.

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