Atlantic Beach, SC: The Historic 'Black Pearl' with Gullah Geechee Heritage and Beach Music Legacy

Though small—spanning just four blocks—Atlantic Beach plays a pivotal role in Myrtle Beach's history. Established in the early 1930s as a vacation haven for Black families and a thriving hub for Black-owned businesses, it's home to descendants of the Gullah Geechee people, brought from West Africa's coast during the era of enslavement. Nestled between Myrtle Beach and North Myrtle Beach, it's proudly known as the “Black Pearl.” Today, the community is dedicated to preserving its vibrant history and culture.

Atlantic Beach is the birthplace of “beach music” as we know it. It was a premier venue for Black musicians, hosting after-hours events that attracted diverse crowds, regardless of race. Legends like Marvin Gaye, Ray Charles, Fats Domino, The Spinners, The Drifters, and Chubby Checker performed here. The iconic Shag dance was popularized and refined on these shores, later named South Carolina's official state dance.

One of Atlantic Beach's highlights is its stunning, unobstructed ocean views. This beauty is bittersweet, however, as Hurricane Hazel devastated much of the infrastructure in 1954. Today, this pristine stretch is a top choice for weddings and special events.

In 2017, the town launched a comprehensive revitalization plan to expand local restaurants, housing options, and modernize roadways—all while safeguarding the Gullah Geechee heritage.

Explore accommodations, attractions, and activities in Atlantic Beach. We can't wait for you to experience the Grand Strand!