Meet Elizabeth Gordon: Kenya-Born Safari Expert and Co-Founder of Award-Winning Extraordinary Journeys
For countless travelers, African safaris represent the ultimate adventure. Elizabeth Gordon, born and raised in Kenya, has lived this dream her entire life.
Accompanying her mother Marcia—who amassed decades of unparalleled firsthand knowledge of Africa's finest lodges—Elizabeth explored the continent during childhood. After gaining hands-on expertise managing a luxury camp in Namibia, the mother-daughter duo founded Extraordinary Journeys, a multi-award-winning company crafting bespoke safaris across Africa and beyond.
Lonely Planet spoke with Elizabeth about pioneering as a family team, her ultimate dream trip with unlimited budget, and how safari operators contribute to wildlife conservation.
Where was your last trip?
I recently explored Kenya's northern frontiers, helicoptering to Lake Turkana. I also visited the Masai Mara before relaxing on Lamu Island, one of my top escapes. I adore blending beach vibes with rich culture—Lamu offers a bohemian, off-the-grid charm.
Where is your next trip?
I'm eyeing Zakouma National Park in Chad or Ethiopia's Omo Valley. Remote destinations thrill me, like my Lake Turkana journey—few venture there, preserving an untouched way of life. Wildlife draws me too: Zakouma boasts exceptional game despite Chad's reputation, and Omo Valley trips emphasize authentic community partnerships.
What is your first travel-related memory?
Growing up with a family tour company in Kenya meant lifelong travel. As a child, I shuttled between Nairobi and Paris with my mum. Yet my earliest vivid memory is a family summer in Taiwan at age six—an exotic shift from Kenya that sparked wonder: 'What will this be like?' I recall thinking that in the cab to the airport.
Aisle or window seat?
Window seat. I lean against it, gaze out, doze off undisturbed—pure bliss.
What are the benefits and challenges of working in a mother-daughter team?
Benefits: Cherished time with Mum and unwavering mutual trust—we prioritize our shared success. She delights in my achievements; it's secure and fulfilling.
Challenges: Balancing roles—sometimes you crave 'just Mum,' not business partner. Accountability can be tricky without risking family tension.
What, in your experience, tends to surprise your guests most about Africa?
Perceptions of bugs, disease, and danger persist, yet visitors marvel at sophisticated cities alongside wild expanses. Warm locals, magical camp stays, and tented luxury redefine 'camping'—it's opulent and unforgettable.
If money were no object, what is your dream safari itinerary?
Kenya tops the list: extended helicopter safari to Lake Turkana, walking from Ol Malo on Laikipia's northern edge to Lewa Conservancy. Ethiopia offers epic hikes too. Beyond Africa, trekking Ladakh, India, or lemur spotting in Madagascar.
Of the many experiences offered by Extraordinary Journeys, do you have a personal favourite?
Helicopter safaris exhilarate, as do microlights. Walking safaris connect deeply with nature, shifting perspectives. Biking adds thrill.
Can you tell us about your most memorable wildlife encounter?
At 12, spotting elephants on foot: their silent approach and massive presence made my heart race.
If you could see one extinct or even mythical creature, what would it be and why?
A Brachiosaurus—their graceful long necks evoke gentle giraffes. Irresistible!
How can safari companies support sustainability?
Ensure economic incentives for wilderness protection by partnering exclusively with ethical operators upholding strict standards, community engagement, and long-term park commitments. Premium camps reflect this dedication.
What else can be done to protect Africa’s wildlife?
Empower locals through jobs, education, and economic benefits to safeguard their heritage. Address human-wildlife conflict by securing habitats—once encroached, reclaiming space proves difficult.
Do you have any travel habits or rituals?
I stay up all night pre-flight to sleep onboard.
What has been your most challenging travel experience?
My husband 'forgot' our Malawi trip's end—we hitchhiked to Lilongwe amid sparse traffic. Hilarious in hindsight—a epic tale.
What is your best travel souvenir?
Rarely buying souvenirs, but adorable Malawi ragdolls intended as gifts piled up on our bed—irresistibly cute.
What is the best piece of travel advice you’ve received?
You can't control events, only your response. Embrace mishaps.
Quick, an asteroid is going to hit the earth in one week! Which is the one travel dream you’d rush to fulfil?
Freediving with dolphins in Mozambique alongside experts Hanli Prinsloo and Peter Marshall—hoping for adoption!
What advice would you give a first-time traveller?
Say 'Yes!' Stay open, relinquish control—travel (and life) thrives on spontaneity.
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