75 Years of Iconic Charm: Celebrating the Gay Dolphin Gift Cove's Anniversary in Myrtle Beach
The Gay Dolphin holds a cherished and transformative place in the hearts of Myrtle Beach visitors and locals alike. As the city has evolved over decades, this beloved Boardwalk staple has remained a steadfast constant.
Founded in 1946 as a modest gift shop by visionary entrepreneur Justin Plyler, who dreamed of Myrtle Beach as an affordable haven for family gatherings and traditions. Plyler's ventures shaped the area's entertainment scene, including a mini-golf course, three inns, a reptile show, Myrtle Beach's first aquarium, a monkey and gorilla exhibit, a rifle range, Kiddieland, a theme park with bumper cars, a pony rink—and, of course, the iconic Gay Dolphin.
Originally named the “Shell Craft Gift Shop,” it was destroyed by Hurricane Hazel in 1954 but meticulously rebuilt, including its signature glass tower. Operated by Justin and his wife Eloise, alongside children Kay Plyler and Justin “Buz” Plyler—who now leads the shop—the Gay Dolphin endures as one of the Grand Strand's oldest family-owned businesses.
In the early years, the Plyler family and staff handcrafted many offerings, like postcards, stickers, T-shirts, and custom little blue license plates that became shop signatures. Catering to mill workers seeking relaxing, budget-friendly family beach escapes, the Gay Dolphin provided affordable treasures that embodied Myrtle Beach's welcoming spirit—a testament to the hard work and passion that draws millions annually.
Today, this multi-level wonder draws visitors nationwide with an vast array of souvenirs, T-shirts, home décor, and holiday items. Beyond shopping, it's a generational landmark where families revisit childhood memories. Celebrate the Gay Dolphin's 75th anniversary by sharing a photo of your favorite Boardwalk souvenir using #mymyrtlebeach.
Visit the Gay Dolphin at 916 N. Ocean Blvd., Myrtle Beach—open 9:00 AM to midnight in summer. It's a must-see on your next trip to The Beach!
For more Myrtle Beach attractions and things to do, check out our website.
