Where to Watch a Dallas Cowboys Game in Dallas – Bars, Hotels, and Fan Essentials
As the new NFL season kicks off, Dallas fans and curious visitors alike can embrace the excitement of a Cowboys game without needing to be a season‑ticket holder. By dressing in silver and blue, picking up the right gear, and choosing the right venue, you can experience the electric atmosphere that only a Dallas football game can provide.
Where to Load Up on Swag
Rally House – Old Town
While you don’t have to paint your face, a Cowboys star on a hat, jersey, or bracelet instantly signals team pride. Rally House offers a wide range of officially licensed apparel and accessories, plus a selection of Dallas‑area sports gear. If you’re tempted by Oklahoma apparel, just be mindful of the section’s layout.
Bullzerk – Lower Greenville
For a more relaxed look, visit Bullzerk, a quirky Dallas‑centric shop that specializes in screen‑printed t‑shirts, sweatshirts, and hats. Popular items include the “Dak Is My Quarterback” tee and a throwback “Patron Saint” shirt featuring legendary coach Tom Landry.
Where to Stay
Omni Dallas – Downtown Dallas
Located in the heart of downtown, Omni Dallas offers a 16‑foot screen and an “Owners Box” that delivers high‑definition viewing, a full‑service bar, and a menu of Texas‑style comfort food. It’s an ideal spot for fans who want premium game‑day amenities.
Sheraton Dallas – Downtown Dallas
The newly renovated Draft Sports Bar & Lounge boasts 25 flat‑screen TVs and a relaxed atmosphere. Enjoy shareable popcorn, pimento cheese dip, and local tap beer while you cheer on the Cowboys. After the game, explore nearby Fair Park and Deep Ellum for more nightlife.
Where to Watch
Katy Trail Ice House – Uptown
With more than 50 craft beers on tap, long outdoor benches, and a menu of mouth‑watering burgers, this German‑style beerhouse is a fan favorite for sunny game days.
Cedar Springs Tap House – Oak Lawn
Known for its inclusive atmosphere, this gay‑friendly sports bar keeps its TVs tuned to the Cowboys every Sunday. The bar offers a curated selection of local beers and hard seltzers to keep you refreshed during key moments.
Happiest Hour – Uptown
The rooftop’s spacious patio provides stunning downtown views and a menu featuring wings, burgers, nacho towers, and beer. Don’t miss the D4K™ burger, a dry‑aged short‑rib creation that supports Dak Prescott’s Faith Fight Finish Foundation.
Frankie’s Downtown – Downtown Dallas
USA Today dubbed Frankie’s a “nirvana for Texas sports fans.” With $3 Cowboys Score Shots, game‑day specials, and raffles, this venue guarantees a lively environment for every game.


